The request was to storytell around the shoe's cushioning technology, "Nitro Foam," which is foam infused with Nitrogen gas. The selected pitch visualized the shoe as a rocketship about to take off with the power of Nitro gas as fuel.
PROCESS
I created the Nitro booster rockets by stripping down the shoes and sewing a pair together, then adding other components and building a launch tower to complete the playful sci-fi look of a shoe rocketship.
READY FOR TAKEOFF
Delivered rocketship shots as well as a backlit Nitro cut out product shots with surrounding "Nitro gas" visual. Footwear Design by Jeremy Sallee.
