MB.05 PHOTOSHOOT

In partnership with the PUMA Hoops marketing team, I created an evolving set for photos of Lamelo Ball's fifth signature basketball shoe, MB.05. Check out the footwear design breakdown and story in the footwear section of this site.

STORY

Melo's "Not From Here" tagline continues for his fifth signature shoe as he treats his NBA season as if he is a rockstar on tour. However, Melo's tour isn't just cross country: it's a galactic tour. Photos take place on his spaceship "tour bus" as he makes stops in different worlds for each shoe drop.

SET DESIGN

Set to visualize looking out of a window from inside of Melo's rockstar spaceship "tour bus."

SCALED MODEL TESTING

REAR PROJECTION

Back window visual achieved by rear projecting against a frosted clear acrylic sheet.

CORNER PROGRAMMABLE LIGHTS TEST

REAR PROJECTION VIDEO TEST

LIGHT TESTS

Testing different lighting methods before going full scale.

FULL SCALE BUILD

WORLDS TOUR

Melo's MB.05 first stop on tour

VOLTAGE

Melo's MB.05 second stop on tour

RICK & MORTY

Sketched proposed visuals for MB.05 Rick & Morty colorway photoshoot

BUILD
PROCESS VIDEO

OTHER PHOTOSHOOTS

TMNT

TMNT

TMNT

NITRO

NITRO

NITRO

STEWIE 3

STEWIE 3

STEWIE 3

MB.03

MB.03

MB.03

OTHER CATEGORIES

FOOTWEAR

FOOTWEAR

FOOTWEAR

BUILDS

BUILDS

BUILDS