STORY

STORY

MB.01 was Lamelo Ball's debut signature shoe with PUMA Hoops. From the first meeting, Melo had several mottos he wanted featured on his product, including "Not From Here." Keeping with the out-of-this-world theme, Melo has a rocket ship tattoo on the side of his leg. I wanted the shoe to be an extension of the rocket ship visual by having the smoke lines radiate off the collar of the shoe and into the sidewall supports.

ON COURT

MB.01 launch came with much success, even crashing the PUMA website for the first release. Melo continued his great year on the court by being selected to the 2022 All-Star team.

SHOEBOX

SHOEBOX

Keeping the "Not From Here" marketing campaign, I wanted the shoebox to have its own sci-fi visual. I designed the MB.01 shoebox to be inspired by cryogenic capsules, with a clear frosted window to see the shoes through the closed box.

COLORWAYS

OTHER FOOTWEAR

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